Augsburg in January 2013
German beauty salons and spas voted DR. GRANDEL the most attractive brand of professional cosmetics. DR. GRANDEL has been ranked No. 1 and awarded with the coveted Beauty Forum Award 2012.
The opinion of the beauty specialists led DR. GRANDEL to the winner's podium.
DR. GRANDEL takes a leading position in the highly competitive market of professional cosmetics. The international company, based in Augsburg, has won the coveted first prize.
On behalf of the beauty trade publication "Beauty Forum" from Karlsruhe, which initiated the nationwide study, the FiW-Research Institute Würtenberger interviewed hundreds of beauty salons with regard to their brand preferences. Brand awareness, level of information, currently used brand as well as preferred brand in case of brand switching were evaluated. Germany's beauty experts voted DR. GRANDEL first place.
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